Case Study: Wikitree achieves 1,938% increase in monthly ad revenue and 54% more pages per session with Taboola Feed

Wikitree Sees Uplifts in Monthly Revenue, Engagement, and Pages per Session with Taboola Feed

Wikitree, one of Korea’s largest publishers targeting a young readership, struggled to keep users on site and fix a poor experience where display ads overlapped article content. They needed a new monetization partner that could improve UX and engage their mobile-first audience.

Wikitree implemented the Taboola Feed across articles and AMP pages and used features like Next Up and Detach to Slider, alongside hands-on account management and A/B testing. The result: a cleaner UI, stronger engagement, a 54% increase in pages per session and a 1,938% uplift in monthly ad revenue.

Wikitree

Jung young Noh

Brand News Team Lead