Case Study: Whirlpool achieves 20M visits and 24K blog clicks in 2 months with Taboola

Whirlpool Drives 24,000 Blog Visits In 2 Months With Taboola

Whirlpool, a leading global home-appliance manufacturer, launched an informative blog to build brand presence and engage new customers in India. The challenge was driving targeted traffic and awareness among mobile-first, contemporary homemakers rather than relying on the blog alone to attract the right audience.

Whirlpool partnered with Taboola (and agency MSL) to promote its content via native discovery placements on premium Indian sites, reaching users while they browse. In two months the campaign drove 20 million visits and more than 24,000 clicks, with 65% of traffic from mobile and a 44% uplift in sponsored-content CTR through ongoing optimization.

Whirlpool