Case Study: Vivara achieves 21% higher ROAS with Taboola

Vivara & Media.Monks Increase ROAS by 21% During Holidays with Taboola Dynamic Creative Optimization

Vivara wanted to drive qualified holiday traffic to its e-commerce site and improve ROAS during peak shopping periods like Black Friday and Cyber Monday, while encouraging shoppers to explore its jewelry range and complete purchases. To do this, Vivara worked with Taboola and Media.Monks, using Taboola’s Dynamic Creative Optimization (DCO) to retarget engaged website visitors with personalized ad creatives.

Taboola delivered optimized, behavior-based ads across premium publisher properties and supported the campaign with ongoing account management and strategic guidance. The results were strong: Vivara achieved a 21% increase in ROAS during the holidays, and Taboola drove an 18% higher CTR than Vivara’s other channels.

Vivara