Case Study: Version Two achieves €1M+ in holiday sales and 3.5x ROAS with Taboola

Version Two Generated Over €1million in Sales for Gaio’s New Smartwatch Line During the Holidays Exclusively with Taboola

Version Two, a performance media agency, partnered with Gaio to launch Knauermann, a new smartwatch line targeting health-focused buyers over 40. The challenge was to drive measurable holiday sales while moving beyond crowded channels like Google and Facebook and proving native advertising as an effective customer-acquisition channel in German-speaking markets.

Version Two ran Taboola Image Ads across premium publisher sites, geo-targeted Germany/Austria/Switzerland, used authentic creatives and custom landing pages, and iteratively optimized by feeding best-selling product customizations back into ad creative. Launched in November, the campaign achieved a 3.5x ROAS by Christmas, a 400x increase in daily revenue within 30 days, generated over €1M in holiday sales (over €3M to date), and is now being scaled across additional Gaio brands.

Version Two

Joe Williams

Founder