Case Study: Verisure Argentina achieves an 85% higher lead-to-booking rate with Taboola Maximize Conversions

Verisure Argentina Exceeds Lead Generation Target by 85% with Taboola Maximize Conversions

Verisure Argentina, part of the Verisure Group—the leading provider of connected alarms in Europe and Latin America—faced the challenge of increasing its lead-to-booking (L2B) rate at the lowest possible cost while other channels saw reduced volume. The goal was to generate more qualified leads who request quotes and schedule home visits without raising acquisition spend.

Verisure launched Taboola campaigns across the open web, using contextual targeting and Taboola’s Maximize Conversions (with target CPA) plus account-management-led creative and landing page optimizations. The approach helped Verisure exceed its L2B goal by 85%, outperform industry benchmarks for CTR and conversion rate, and reduce monthly costs.

Verisure

Leandro Sabella

Lead Generation Manager