Case Study: Velasca achieves a 25% increase in lead generation and a 15% decrease in CPA with Taboola

Velasca Sees a 25% Increase in Leads Generated With Taboola

Velasca is a digital-first Italian fashion brand specializing in handcrafted men's shoes sold globally. They aimed to boost brand awareness, lower cost per acquisition, and secure premium online placements to reach new, qualified customers.

Partnering with Taboola, Velasca ran sponsored content to its homepage and used Custom Audiences plus the Taboola Pixel for precise targeting and measurement. The campaign delivered higher-quality traffic, resulting in a 25% increase in leads and a 15% decrease in CPA.

Velasca

Paola Parolo

Head of Digital Marketing & Analytics