Case Study: Valueleaf achieves 50% lower CPA and 5,000+ monthly leads with Taboola

Valueleaf Parallel Agency Achieves More Sales at a Lower Cost for Leading Healthcare and Gaming Clients with Taboola

Valueleaf is a leading parallel performance marketing agency in India that manages campaigns across verticals and focuses on driving brand awareness, engagement, and measurable performance. They needed to increase quality traffic and conversions for two clients—a leading private health insurer and a major online skill-gaming company—while lowering cost per acquisition compared with search and social channels.

Valueleaf introduced Taboola as a new contextual native channel, optimized campaigns with advanced attribution, and blended client content into premium inventory; the result was a 50% lower CPA versus other channels and a 0.6–0.8% higher CTR. Campaigns delivered 5,000+ leads a month for the insurer (10–15% convert, a 52% sales lift) and 5,000–5,500 monthly registrations with 30% more qualified leads for the gaming client, supported by Taboola’s account team.

Valueleaf

Rajesh C

Native Advertising Manager