Case Study: VAHA achieves a 338% increase in engaged site visits and doubles conversion rate with Taboola

VAHA Increases Smart Fitness Mirror Sales with Taboola

VAHA is a smart fitness mirror that helps users build home workout and wellness routines with live, on-demand, and 1:1 training. Facing the challenge of finding new audiences at scale beyond search and social, VAHA needed a channel to drive long-term purchases and trial sign-ups.

VAHA partnered with Taboola to run sponsored content promoting a 30-day free trial, used Smart Bid for optimization, and retargeted Taboola’s attentive audiences across search and social. The campaign delivered dramatically lower acquisition costs (about 112–122% lower CPC vs. search and social), a 338% increase in engaged site visits since January 2021, and a 2x increase in conversion rate across channels.

VAHA

Davi Wazlawick

Vice President Performance Marketing