Case Study: udn.com doubles revenue and RPM, boosting engagement with Taboola

udn.com get positive outcome with Products like Taboola Feed, Newsroom and Explore More

udn.com, the digital arm of United Daily News Group serving global Chinese readers, wanted to increase reader engagement, improve monetization and boost operational efficiency across its desktop, mobile, AMP and app properties.

Working with Taboola, udn.com implemented Taboola Feed, Explore More and Taboola Newsroom (with SDK integrations and a dedicated optimization team). The partnership delivered strong results: a 2x increase in RPM, a 2x increase in revenue (notably from Explore More between Q2–Q3 2021) and a major uplift in sponsored-content CTR (up to 60%), while Taboola’s Newsroom added AI-driven editorial insights.

udn.com

Apollo Sun

Chief Executive Officer