Taboola
293 Case Studies
Case Study: Yahoo achieves 77% lower CPA with Taboola
A Taboola Case Study
Travel Company Achieves 77% Lower CPA with Taboola and Yahoo Native Ads
A leading international hotel group needed to drive more high-quality website visits while lowering the cost per acquisition (CPA) for qualified site visitors. They were seeking a more efficient channel to scale reach and engagement without sacrificing quality.
The company launched personalized native ads using the combined Taboola and Yahoo marketplace—leveraging Yahoo’s nearly 900 million-reader reach and Taboola’s premium native supply and targeting across sites like Yahoo Finance, News, and Sports. The campaign delivered strong efficiency gains, achieving a 77% lower CPA than the target goal and a 36% lower CPA than the next-best-performing channel.
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