Case Study: TRAICY Triples Revenue and Boosts Engagement with Taboola Feed

TRAICY Triples Revenue and Engagement With Taboola

TRAICY is Japan’s largest travel media site, reaching about one million readers with content on flight deals, trains, hotels, and more. Facing the need to grow revenue and boost engagement from both sponsored and organic content, TRAICY wanted a solution that preserved brand safety, reader experience, and operational efficiency.

TRAICY implemented Taboola Feed to deliver high-quality sponsored recommendations while keeping readers engaged, with a quick, seamless setup and strong brand-safety controls. The result: a 200% increase in revenue, a 150% rise in organic CTR, and an 11% lift in sponsored-content RPM, with plans to expand the solution into mobile apps.

TRAICY

Takuya Goto

Chief Editor