Case Study: TotallyMoney.com achieves 90% mobile conversions and consistent CPA targets with Taboola

Totallymoney.Com Cracks the Code on Mobile Advertising, Content Beats Display for CPATargets

TotallyMoney.com is the UK’s leading credit-focused comparison site that uses an eligibility checker to match users with cards they're likely to be accepted for. To grow their customer base they needed to reach mobile users more effectively—consumers were ignoring interruptive banner ads but were willing to engage with relevant, article-style content.

TotallyMoney partnered with Taboola to promote content via mobile-optimised native placements that drive users to clear, mobile-friendly landing pages with strong CTAs. The campaign converted at scale on smartphones (90% of content conversions), consistently met CPA targets, and made content discovery a primary traffic and conversion channel for the business.

Totallymoney.com

Jeannine Klein

Display Marketing Manager