Case Study: Tops Online achieves 43% lower cost per acquisition with Taboola Attentive Audiences

Tops Online, the #1 Online Supermarket Under Central Retail Achieves a 43% Lower Cost Per Acquisition with Taboola Attentive Audiences

Tops Online, the #1 online supermarket under Central Retail, operates in 45 provinces with 70+ store locations and a 20,000‑product app offering same‑day and express delivery. The company needed to reach new customers and scale purchases on its website and app while meeting cost‑and‑revenue (CIR) goals.

Tops Online partnered with Taboola to run sponsored content and video campaigns using AI‑driven SmartBid, the Taboola Pixel, attentive audiences, retargeting and the Taboola Data Marketplace. The campaigns drove a 10% month‑over‑month increase in visible CTR, produced a 106% higher CTR and 43% lower CPA with attentive audiences, and helped generate over $190,000 in revenue in one quarter.

Tops Online

Phanthira Taratikhumporn

E-Commerce Marketing & Traffic Director