Case Study: Tophatter achieves 3.7% higher conversion rate and expands audience with Taboola Data Marketplace

Tophatter Expands Audience and Scales with Taboola Data Marketplace

Tophatter is a fast-paced online marketplace that runs live, 90-second auctions across categories like jewelry, electronics and fashion. Facing the need to scale both desktop and mobile visitors and increase purchases at a higher conversion rate and lower CPA, Tophatter sought a channel that could reach audiences they hadn’t accessed before across the US and international markets.

Tophatter ran campaigns on Taboola’s discovery platform, testing creative variations and using Taboola’s third‑party data and account team to identify new audience segments (including men) and optimize headlines and images. The program delivered a 3.7% higher conversion rate than other paid channels and a 4.7% higher rate of clicks leading to same‑day purchases from first‑time visitors, enabling meaningful scale and plans for further expansion.

Tophatter

Zinat Hazem

Digital Marketing Manager