Case Study: Programmatic advertisers achieve 2x ROAS, 53% lower CPA and up to 30x returns with Taboola

Top US Fashion, Finance, Retail and Healthcare Brands Outperform Performance Goals with Taboola

Taboola partners with leading programmatic platforms to connect advertisers to over 500 million daily active users on premium publisher sites. Faced with the challenge of improving scale and performance for programmatic sponsored content, major U.S. brands across fashion, finance, retail and healthcare sought a solution that would boost both awareness and conversion outside search and social channels.

Accessed through top DSPs (The Trade Desk, DV360, Xandr), brands used Taboola’s video and native inventory and private marketplace placements to retarget and reach contextual audiences. Results included a sunglasses brand achieving 2x its ROAS goal (700% ROAS), a bank lowering CPA by 53% and increasing viewability by 67%, a discount retailer hitting up to 30x ROAS, and a healthcare advertiser reporting native performance beyond expectations.

Programmatic