Case Study: Tnuva achieves 40% market share increase in two weeks with Taboola Motion Ads

Tnuva GO Yogurt Products Market Share Increased by 40% in Just Two Weeks with Taboola Motion Ads

Tnuva Group, Israel’s largest food company, teamed with Havas Blink to launch GO Yogurt and needed to drive large-scale product trial while meeting strict CPA targets. After taste tests showed consumers preferred GO, the team planned a tasting strategy—offering online vouchers for a two-yogurt tasting kit—to convert trial into sustained sales.

Blink ran a Taboola campaign using Motion Ads and the CTA Button creative, plus Smart Bid and the Taboola Pixel, to drive traffic to a minisite where consumers claimed their free tasting kit. In a two-week flight the campaign delivered the expected lift: GO captured a 40% market share, CPA came in 87% below target, vCTR rose 11% and CVR increased 26%.

Tnuva

Michal Betzer

Chief Marketing Officer