Case Study: Reach PLC achieves 65% revenue increase and 30% traffic boost with Taboola Feed

The UK’s Largest Online Publisher Increased Revenue by 65% with Taboola Feed

Reach PLC, the UK’s largest national and regional multimedia content publisher (including Mirror Online and Daily Record), needed a nondisruptive, mobile-friendly way to keep readers engaged across its network of newsbrands and grow revenue as audiences moved to infinite-scroll experiences.

Reach implemented Taboola Feed across 47 sites and used Audience Exchange to surface relevant content across its brands. Moving from the Taboola Widget to Taboola Feed increased revenue by 65%, while Audience Exchange boosted traffic across newsbrands by 30%.

Reach Plc

Piers North

Group Digital Director