Case Study: The Stable achieves a 700% return on ad spend for Pit Viper with Taboola Programmatic

The Stable Achieves a 700% Return on Ad Spend for Pit Viper with Taboola Programmatic

Pit Viper, a bold eyewear brand, partnered with The Stable, a leading Shopify Plus agency, to grow U.S. sales. Their challenge was to find new customers outside traditional search and social channels.

The Stable launched Taboola programmatic sponsored content through The Trade Desk, buying inventory in a private marketplace and using retargeting plus contextual targeting on premium publisher sites to promote Pit Viper product pages. The campaign delivered a 700% ROAS—twice their goal.

The Stable

Lindsay Romanelli

Director Digital Media