Case Study: The Seattle Times Media Solutions achieves a 70% decrease in cost per site visit with Taboola Maximize Conversions

The Seattle Times Media Solutions Drives 70% Decrease in Cost Per Visit QoQ with Taboola Maximize Conversions

The Seattle Times Media Solutions is a full-service marketing agency that produces branded content for partners like Microsoft, One Medical, Toyota, Delta, the Seattle Kraken, and Humana. Their challenge was to drive cost-efficient, high-quality website traffic — specifically increasing viewable clickthrough rate (vCTR) while lowering cost-per-click (CPC) for sponsored content.

They launched Taboola Image and Video Ads across top publisher sites and used Taboola’s Maximize Conversions automated bidding (powered by SmartBid) to optimize spend. The campaign drove a 70% decrease in cost per site visit quarter-over-quarter (Q4 2023 to Q1 2024), a 121% increase in vCTR, and a 51% lower CPC year-over-year, making Taboola one of their top-performing channels.

Seattle Times Media Solutions

Ed Wenick

Senior Campaign Manager