Case Study: The Post Internazionale achieves 20% revenue increase and higher engagement with Taboola Feed

The Post Internazionale Increases Revenue with Taboola Feed and ‘Next Up’ Feature

The Post Internazionale (TPI) is an Italian online newspaper based in Rome. After experiencing low RPM and underperforming content recommendations from a previous partner, TPI needed to increase revenue from sponsored content and boost engagement with organic articles across all article pages, including AMP.

TPI implemented Taboola Feed sitewide (desktop and AMP) and added Taboola’s “Next Up” and “Read More” features to re-engage readers and surface higher-quality sponsored content. The rollout improved ad quality and discovery, delivering a 20% increase in revenue, a 15% lift in sponsored-content CTR and a 30% lift in organic-content CTR, while also increasing session depth and RPM for at-risk visitors.

The Post Internazionale

Giulio Gambino

Founder and Director