Case Study: The Motley Fool Australia achieves 50% lower CPA and 440% more customers with Taboola

The Motley Fool Australia Decreases Cost Per Acquisition on Taboola by 50%

The Motley Fool Australia, a private financial and investing advice company, partnered with Taboola to meet performance marketing goals—specifically to increase new customer acquisitions while lowering cost per acquisition (CPA).

By running sponsored content across Taboola’s network, deploying the Taboola Pixel to track multi-stage funnels, and using prospecting and retargeting campaigns with creative testing, the company cut CPA on Taboola by 50%, grew customer acquisitions on the platform by 440%, and boosted customer engagement by 7,700%.

The Motley Fool

Sam Fuller

Direct Response Marketing Manager