Case Study: The Line achieves 100% traffic growth and 72M impressions with Taboola

The Line Uses Taboola and Content Marketing to Drive Sales

The Line is an online boutique that curates refined fashion, home, and beauty products from established and emerging designers, extending its SoHo showroom experience into editorial-led commerce. Facing limited discovery beyond word-of-mouth and email, the team’s challenge was to reach new audiences and boost brand awareness.

By using Taboola’s content discovery platform and a chapter-based storytelling approach to surface tailored editorial content, The Line generated more than 72 million impressions in three months, nearly doubled site traffic, and grew email subscribers by 12%, successfully bringing large volumes of first-time visitors and sustaining ongoing engagement.

The Line

Bailey Foote

E-Commerce Manager