Case Study: The Jakarta Post achieves 6% more readers per month and 3x longer average session duration with Taboola

The Jakarta Post Generates 6% More Readers a Month with Taboola

The Jakarta Post is Indonesia’s leading daily English-language newspaper looking to grow readership beyond its social media community and boost engagement with organic content, despite the challenge of promoting English-language articles in a primarily non‑English market.

They used the Taboola Discovery Platform to simplify promotion and targeting, using a single campaign structure and testing content like lifestyle pieces. The result: a 6% increase in readers per month, Taboola now drives 7% of monthly traffic, average session duration is 3x that of other channels, pages per session are doubled, bounce rate is about 20% lower, and account management improved CTR and saved the team time.

The Jakarta Post

Nezar Patria

Editor in Chief of The Jakarta Post