Case Study: Israeli Ministry of Tourism achieves 40% higher conversions and a 14% landing page CVR with Taboola

The Israeli Ministry of Tourism’s Goal Was Completed Video Views—Taboola Upped the Ante with Conversions

LAPAM, the advertising agency managing marketing for the Israeli Ministry of Tourism, needed to drive interest and completed video views from India after a new direct flight was introduced. The campaign aimed for both awareness and performance on premium sites and high-income demographics, running the same commercial across TV, YouTube, Facebook and the open web.

They scaled the India push using Taboola In-feed Video with a CPCV model and a companion banner CTA to encourage bookings. The campaign delivered over 30 million video impressions, achieved a 14% landing-page CVR, and converted 40% better on Taboola than on any other platform.

Israeli Ministry of Tourism

Eyal Varshisky

LAPAM Global Digital Advertising Manager