Case Study: The Indian Express achieves 8x higher pageviews, 77% CTR uplift and stronger subscriber growth with Taboola's AI personalization

The Indian Express Grows Loyalty, Engagement and Subscribers with Personalization; Driving Sustainable Business Growth

The Indian Express, a leading Indian news organization founded in 1932, sought to personalize its homepage and article pages to boost engagement, better surface relevant content, and give editors real‑time analytics to replace manual curation. As part of a broader digital growth strategy, the publisher aimed to increase time on site, pageviews per session, and subscriber loyalty while improving revenue performance.

They implemented Taboola’s AI‑powered Homepage For You and article personalization to deliver tailored experiences and actionable audience insights. Personalized pages drove a 6x increase in average time on site, 8x higher monthly pageviews per user and 3x more pageviews per session versus curated recommendations, with a 77% uplift in homepage CTR, an 11% uplift in pageviews per session, and 7% incremental pageviews (and revenue), prompting rollout across other group sites.

The Indian Express

Sanjay Sindhwani

Chief Executive Officer