Case Study: The Independent Singapore achieves 76% higher CTR and becomes a top-three traffic referral source with Taboola

The Independent Singapore Finds Taboola News a Top Source of Traffic from Partner

The Independent Singapore, launched in 2013, is a journalist-run news site offering in-depth perspectives on Singaporean affairs. To boost traffic and revenue it needed to diversify advertising channels and referral sources beyond existing platforms like Google AdSense and social distribution.

The publisher implemented Taboola News to expand content distribution across partner platforms and added Taboola Feed (with Explore More) to deliver AI-powered, personalized ad recommendations and re-engage readers. As a result, Taboola News became the third-largest Taboola referral source with 3% higher views per visit, and Taboola Feed drove a 76% increase in ad CTR.

The Independent Singapore

Kumaran Pilla

Publisher