Case Study: The Independent achieves 43% higher editorial CTR and 14% ad revenue uplift with Taboola’s AI-powered mid-article recommendations

The Independent Increases Audience Engagement and Revenue with Taboola Mid-Article Content Recommendations

The Independent, a leading UK and US digital news brand reaching more than 63 million visitors globally, sought to get more value from its mid-article real estate by optimizing content recommendation units to boost on-site engagement and revenue without adding extra page space.

By converting two mid-article placements into Taboola’s AI-powered hybrid recommendations—personalized mixes of editorial and sponsored content—the publisher saw a 43% lift in CTR on its own content and a 14% increase in Taboola ad revenue, driving higher engagement and incremental monetization without expanding ad inventory.

The Independent

Andrew Morley

Chief Revenue Officer