Case Study: The Hindu achieves 34% YoY revenue growth and 55% CTR increase with Taboola Feed (Taboola)

The Hindu Sees 34% Increase in Revenue and 55% in Click Through Rate With Taboola Feed

The Hindu is a leading Indian newspaper with a large audience (about 30 million digital and 7.5 million print readers) that needed a better way to monetize digital traffic without degrading user experience. The publisher’s challenge was to find a highly engaging monetization solution with high-quality, seamlessly integrated ads and responsive local account management after prior partners failed to balance revenue and UX.

The Hindu implemented Taboola Feed along with Taboola Newsroom, AMP integration and a mobile SDK to serve in‑feed content and video while maintaining native design and editorial control. With improved demand quality and dedicated account support, The Hindu saw a 34% year‑over‑year revenue uplift and a 55% increase in organic click-through rate, alongside higher engagement and smoother ad management.

The Hindu

Pradeep Gairola

VP & Business Head