Case Study: Yahoo achieves 130% increase in impressions and 28% lower CPM with Taboola

Tech Company Increases Impressions at 28% Lower CPM with Taboola and Yahoo Native Ads

A multinational electronics company wanted to expand its native advertising reach and increase impressions while maintaining cost efficiency. Having already run campaigns on Yahoo’s owned-and-operated properties, the company aimed to scale performance across the open web without raising spend.

By using the Yahoo native ad workflow powered by Taboola and expanding across Yahoo O&O inventory and Taboola’s publisher network, the campaign delivered a 130% increase in impressions and a 28% lower CPM year-over-year, allowing the company to scale reach, streamline spend, and improve campaign efficiency.

Yahoo