Case Study: Talkatone achieves 3x increase in end-call screen revenue with Taboola's Mobile SDK

Talkatone Finds Taboola to Be A Top Monetization Partner in Both Android and iOS Apps

Talkatone, an Ooma company that provides free texting and calling for Android and iOS users in the US and Canada, was struggling to monetize its end-call screen—the post‑call moment when users are open to discovering something new. The challenge was to find a native, non-disruptive way to boost stagnant revenue from that placement.

Talkatone integrated Taboola’s mobile SDK to serve a native “You May Like” sponsored content carousel on the end‑call screen, first on Android and then on iOS. Replacing or complementing display ads with sponsored content increased engagement and resulted in a 3x lift in end‑call screen revenue.

Talkatone

David De Ridder

Vice President