Case Study: Tadiran secures high-quality leads and doubles CTR with Taboola High Impact Video

Tadiran Finds High Quality Leads for AIROW™ Campaign with Taboola High Impact Video

Tadiran, a long-established air-care company, set out to educate customers about AIROW™, its new air-technology that the company says reduces viruses (including coronavirus) by 99.99% in enclosed spaces. The challenge was raising awareness of the product’s benefits and driving high-quality leads in a crowded market.

Tadiran partnered with Taboola to run High Impact video placements (homepage, mid-article and top of the Taboola Feed). The campaign generated 40% of overall leads and 68% of campaign website traffic, reached 6.4 million impressions with 1.5x higher mobile viewability, and—after Taboola Creative Shop optimizations—doubled the CTR while driving longer site visits (avg. 1:59, 30% above other channels).

Tadiran

Nofar Mamrud

Vice President Marketing