Case Study: Global Fast Food Company achieves 58% completion rate and 68% viewability with Taboola

Taboola Video Outperforms Every Other Channel for Global Fast Food Brand

Global Fast Food Brand, a global chain with over 15,000 locations in nearly 100 countries, needed to drive massive reach for the launch of a new burger and target broad audiences (men and women ages 18–44). The challenge was to find a scalable video distribution channel that could deliver both high awareness and strong engagement across multiple markets.

Working with its global agency, the brand used the Taboola content discovery platform to distribute branded videos across the web; Taboola delivered a 58% completion rate and 68% viewability—far outperforming Facebook and other providers (both under ~20% completion and ~40% viewability). The campaign’s success led to five renewals and plans to expand the Taboola partnership.