Case Study: Leading Pharmaceutical Company outperforms expectations and gains a top-priority native ad channel with Taboola

Taboola Outperforms Leading pharmaceuticals Brand’s Expectations

A leading healthcare brand partnered with Taboola via The Trade Desk to advertise over‑the‑counter (OTC) medications in the U.S., launching campaigns for outdoor allergy relief and later nasal congestion relief with plans for pain relief. The challenge was to efficiently reach and convert consumer audiences for multiple OTC product lines while scaling performance across campaigns.

By running native campaigns through Taboola on The Trade Desk—using attention‑driving creative such as “Try a Free Sample for Instant Nasal Congestion Relief”—the brand exceeded expectations, with native becoming a top acquisition channel alongside Video and Social. Performance was strong enough that the advertiser expanded to additional product campaigns, and the approach even prompted a separate banking institution to test the channel for a savings‑account offer.