Case Study: Summit Media achieves faster, data-driven editorial decisions and acts on 50% of alerts with Taboola Newsroom (Taboola)

Taboola Newsroom Alerts Support Summit Media’s Editorial Teams in Making Fast, Data-driven Decisions

Summit Media, a leading Filipino digital publisher with 14 lifestyle brands and about 31 million monthly unique users, needed a faster, more data-driven way to understand readers and align remote editorial teams so they could prioritize and optimize content more effectively.

They deployed Taboola Newsroom across all properties, with training and audience-development support, to consolidate search and social signals and send actionable alerts. Editors act on over 50% of those alerts, enabling quicker, less-guesswork decisions that boost relevance and pageviews—while Taboola has become an important revenue contributor for Summit Media.

Summit Media

Jillian Gatcheco

Deputy Editorial Director, Operations and Product Development