Case Study: Renault Australia achieves 51% lower cost-per-acquisition and 16% lower cost-per-click with Taboola

Taboola is One of the Top Channels in Renault Australia’s Media Mix

Renault Australia, a long-established maker of passenger and light commercial vehicles, needed to drive large-scale website traffic and increase conversions while lowering costs. The challenge was to reach potential car buyers, capture engaged visitors, and retarget them effectively to boost leads and consideration.

Renault ran Taboola Image and Motion Ads across premium publisher sites, used Taboola’s Data Marketplace for audience targeting, and deployed Taboola Pixel and SmartBid for retargeting and bid optimization. The campaign delivered strong outcomes—51% lower CPA and 16% lower CPC versus another native provider—generated leads like test-drive bookings and brochure downloads, and positioned Taboola as a top-performing, always-on channel in Renault’s media mix.

Renault

Kate Long

Activation Account Director