Case Study: Propstory achieves 10,000 monthly interested buyers and a 40% rise in high-quality conversions with Taboola

Taboola Helps Propstory Generate Interest From 10,000 People In Luxury Apartments Per Month

Propstory is a leading digital marketing agency in India that runs campaigns for internationally known real estate clients. Their challenge was to drive interest in under‑construction and luxury properties and boost brand awareness and high‑quality lead generation after hitting performance limits with Facebook and Google.

Propstory turned to Taboola sponsored content and targeting (geo‑targeting, site optimization and Smart Bid) to run full‑funnel campaigns driving traffic to property landing pages and lead forms. The approach delivered about 10,000 people interested in apartments per month, a 100% year‑over‑year increase in output, and a 40% increase in high‑quality conversions.

Propstory

Ashish Mahajan

Chief Executive Officer