Case Study: Cornerstone achieves 2,100% subscription growth and 30% higher retention with Taboola

Taboola Helps Cornerstone Increase Membership by 2,100%

Cornerstone is a subscription razor and men's grooming company that delivers blades and shaving supplies on a regular schedule. After a funding round they needed to scale membership quickly while reaching a high-quality audience that would convert at a low cost per acquisition.

Cornerstone partnered with Taboola’s discovery platform and Creative Strategy Team to drive broad, targeted traffic (including video) to their site. The campaign grew membership from about 5,000 to roughly 110,000 (a 2,100% increase) and improved customer retention by 30% while delivering the quality audience they wanted.

Cornerstone

Caspar De Roij

Co-head of Acquisition and Optimisation