Case Study: eSalon acquires tens of thousands of new customers and boosts CTR 53% with Taboola

Taboola Helps Bring Custom Hair Color to Tens of Thousands of eSalon Customers

eSalon is a tech‑beauty startup that creates custom blended at‑home hair color—the only brand of its kind, with nearly 6 million orders shipped. Their challenge was to reach and educate large numbers of consumers about a novel, hard‑to‑explain beauty product beyond short‑form ads.

They used Taboola Data Marketplace to target online hair‑care buyers and Taboola’s long‑form storytelling to explain the product and drive a gamified, personalized survey conversion funnel. The campaign delivered tens of thousands of new customers, roughly 15x growth in customer acquisition since partnering with Taboola, and a 53% increase in CTR over time, with current efforts focused on the US and plans to expand.

eSalon

Francisco Gimenez

CEO