Case Study: Blinkist achieves 60,000+ sign-ups in six months with Taboola

Taboola Helps Blinkist Educate 60,000 people in Just Six Months

Blinkist is a mobile app that distills key insights from 2,000+ bestselling nonfiction books into 15-minute reads and listens for busy, knowledge-hungry learners. Facing slow growth from social channels alone, Blinkist needed to scale user acquisition and position its Blinkist Magazine as a thought leader in personal development.

Taboola delivered content-discovery distribution and Server-to-Server (S2S) tracking, plus creative strategy to better target and qualify readers through publisher inventory. The campaign let Blinkist track app downloads and optimize performance, resulting in over 60,000 new sign-ups in six months at their target CPA and opening new global reach opportunities.

Blinkist

Sandra Wu

Digital Marketing Manager