Case Study: Amura Marketing Technologies achieves 500+ new registrations and 20% higher CTR with Taboola

Taboola Generates Over 500 New Registrations for Amura In First-Ever Indian Realty Flash Sale

Amura, a leading Indian digital marketing firm focused on performance marketing and data‑driven sales for top real estate brands, ran India’s first Indian Realty Flash Sale (IRFS) — a four‑day online event showcasing properties across 15 cities. The challenge was to quickly find and drive highly relevant buyers to the IRFS microsite and secure registrations for the flash sale.

Amura partnered with Taboola to power content distribution across premium publisher sites and target niche real estate audiences, with ongoing creative and targeting optimizations by Taboola’s team. The campaign boosted qualified traffic by about 10%, increased click‑through rate by 20%, and generated more than 500 new registrations for the IRFS, while laying the groundwork for continued collaboration.

Amura Marketing Technologies

Vaibhav Prabhune

Paid Media Manager