Case Study: Big Decisions achieves 80% lower bounce rates and 8,000+ newsletter subscriptions with Taboola

Taboola Generates 80% Lower Bounce Rates Than Display for Big Decisions

Big Decisions is an online personal finance resource that offers easy-to-use calculators and educational content to help people make better money decisions. The company’s challenge was to reach and educate new audiences across the web and attract higher-quality users beyond traditional display advertising.

Big Decisions partnered with Taboola’s discovery platform to promote educational landing pages on top sites and ran extensive creative A/B testing to find top-performing headlines and thumbnails. The campaigns delivered strong engagement—Taboola-referred users averaged 3.5 minutes on site and four pages per visit, yielded a 17% bounce rate (about 80% lower than display), and generated over 8,000 newsletter subscriptions, prompting plans to expand discovery efforts.

Big Decisions

Ankit Dhadda

Digital Marketing Manager