Case Study: Mediaworks' Newshub achieves 168% RPM increase and record revenue with Taboola Feed

Taboola Feed Increases Revenue by 168% for Newshub

Newshub, Mediaworks’ multi-platform TV, radio and digital news service in New Zealand, needed a better way to drive traffic to sponsored articles and lift revenue per page after a manually programmed “related links” module delivered low engagement. The team’s goal was to increase recirculation of organic content and improve overall monetization without harming the user experience.

Newshub implemented the Taboola Feed—an infinite-scroll, mobile-optimized solution customized to match their site—supported by an attentive Taboola account team. The result was a 168% increase in RPM, more than 14 million video pageviews, higher organic recirculation and several months of record internal revenue, with plans to expand the partnership further.

Newshub

Melanie Gielen

Head of Digital Ad Operations & Data Monetisation