Case Study: AJ Produkter achieves 10% traffic growth and 3x higher CTR with Taboola’s Data Marketplace

Taboola Drives Quality Traffic and New Users to AJ Produkte Editorial Content

AJ Produkter, a Swedish office- and facility-furnishings company with 40 years of experience and a German/Austrian subsidiary, aimed to increase brand awareness and engagement with editorial content across Germany and Austria.

They partnered with Taboola to distribute CTA-driven editorial articles, using Taboola’s Data Marketplace targeting, new ad formats with descriptions, and the Taboola Pixel for measurement and optimization. The campaign delivered a 10% increase in traffic, with 14% of unique website users coming from Taboola and a 3x higher CTR on campaigns using Taboola’s Data Marketplace.

AJ Produkter

Tatjana Richter

E-commerce and Digital Marketing