Case Study: Berlin Estate achieves an 84% reduction in price per lead and a 695% increase in leads with Taboola

Taboola Drives High Quality Audience While Reducing Cost Per Lead For Berlin Estate

Berlin Estate, an investment house focused on Berlin real estate for foreign investors, needed to overcome widespread “get rich quick” messaging that was undermining trust and making it hard to attract serious buyers. With Google and Facebook proving costly or limited in reach, the company sought a way to generate higher-quality leads and shift perceptions about the security and legitimacy of real estate investment in Berlin.

Partnering with Flow and Taboola, they deployed a three-step content funnel—educate with a high-level article, retarget engaged readers with positioning content, then present a strong call to action—using Taboola’s external retargeting pixel to drive conversions. The campaign produced a 695% increase in leads/investments and reduced price per lead by 84% versus other platforms, prompting Berlin Estate to reallocate budget to additional content marketing with Taboola.

Berlin Estate