Case Study: Online Auto Marketplace Company achieves 100% higher conversions and 40% more time-on-site with Taboola

Taboola Drives 100% Higher Conversion Rates for Online Autos Marketplace, Outperforming Search and Social

An online auto marketplace—launched by a leading car importer to help people sell and buy second-hand vehicles—struggled to educate new audiences and convert them into buyers and sellers. Early efforts with search and offline advertising underperformed, leaving website traffic and signups stagnant and limiting awareness of the marketplace’s value proposition.

The company partnered with Taboola to amplify educational content and promote conversion-focused landing pages via discovery and earned media, using audience segmentation and advanced retargeting (buyer vs. seller) to guide users. The campaigns produced higher-quality leads, with conversion rates 100% higher than search or Facebook, time-on-site up 40%, and more than 60% of new leads coming from mobile, prompting plans to scale content-driven acquisition and re-engagement.