Case Study: The Wave Group achieves 15% boost in quality buyer registrations with Taboola

Taboola campaigns generate higher-quality leads than display for Wave Mega City

Wave Mega City is a large mixed-use real estate development in Noida, just outside Delhi’s NCR, offering luxury residences, office space and retail. The team’s challenge was to educate local buyers—many Hindi speakers—about its apartment offerings and convert online interest into quality leads.

Wave Mega City partnered with Taboola to run Hindi-language content campaigns promoted on contextually relevant publisher sites, driving readers from recommendations to the project’s articles and blog. Taboola-referred users spent twice as much time on site and viewed twice as many pages per visit versus display, and the effort produced a 15% boost in quality buyer registrations along with higher CTRs, comments, downloads, video views and form fills.

The Wave Group

Ram Jalan

VP Digital Marketing and Strategy