Case Study: Bundoo achieves 22% lower bounce rates and higher engagement with Taboola

Taboola Brings Bundoo 22% Lower Bounce Rates than Competing Discovery Platforms

Bundoo is a physician-driven pregnancy and parenting site that offers expert-written articles, a curated marketplace, and direct access to board-certified doctors. After building an engaged social following and testing SEO/SEM, Bundoo needed new ways to expand reach beyond traditional channels and convert visitors into loyal, high-engagement users.

By partnering with Taboola, Bundoo used Taboola’s personalization engine and distribution across premium publishers plus on-site recommendations to drive highly relevant traffic and keep readers engaged. The campaign delivered about 50,000 referral clicks and 60,000 incremental on-site clicks per month, produced a 13% monthly increase in new users, achieved bounce rates ~22% lower than competing discovery platforms, boosted pages-per-visit by 45%, and increased time-on-site by over 70%.

Bundoo

Stephanie Winans

Chief Operating Officer