Case Study: a leading US consumer electronics company achieves 300% higher ROAS with Taboola

Taboola Beats Search During Holiday Shopping Season, Driving 300% Higher Returns For Leading HDTV Retailer

A leading US consumer electronics company faced the challenge of driving new sales and maximizing its online marketing budget during the competitive holiday shopping season. To address this, they partnered with Taboola to promote their latest 4K/UHD televisions.

Taboola implemented a discovery campaign that recommended the company's educational and product pages to new audiences across the web. This solution significantly outperformed the client's existing search efforts, generating a 300% higher return on advertising spend and an 11-times lower cost-per-session than search campaigns.