Case Study: Flintobox boosts subscriptions 15% and cuts CPA 20% with Taboola

Taboola and Flintobox Sign Up Families Across India For Monthly ‘Discovery Boxes’

Flintobox is a theme-based "discovery box" subscription that curates hands-on activities and games for children ages two to eight and delivers them monthly. Because the product was a new concept for many parents, early acquisition efforts—especially search—proved ineffective; the company needed a way to educate parents and engage them at the right moment to drive affordable new subscriptions.

Flintobox partnered with Taboola to promote informative blog content, eBooks and tailored landing pages across publisher sites, using Taboola’s targeting to reach parents who were open to discovering new parenting resources. That approach drove high‑quality traffic at scale, produced a 15% increase in subscriptions, and delivered a 20% lower cost per acquisition than search and social, becoming a significant source of new sign-ups.

Flintobox

Antony Chacko

Marketing Manager