Case Study: Repsol Electricidad y Gas achieves 50% lower cost per lead and 96% CTR increase with Taboola

t2ó Achieves 50% Lower Cost per Lead for Repsol Electricidad y Gas with Taboola

Repsol Electricidad y Gas, Repsol’s electricity and gas subsidiary serving over 1.15 million customers, partnered with digital agency t2ó to drive customer acquisition and build brand awareness for its energy plans. The challenge was to find high-quality potential customers and scale performance while maintaining brand safety.

t2ó launched a Taboola sponsored content campaign with IAS-powered pre-bid brand safety controls; over 10 months this delivered strong traffic quality and conversion volume, cutting cost per lead by 50% and boosting CTR by 96%. Performance improvements led to an 80% budget increase and the inclusion of Taboola in t2ó’s ongoing media planning.

Repsol

Ángel Casquero Rubio

Performance Digital Marketing